{"id":90,"date":"2023-01-11T17:09:41","date_gmt":"2023-01-11T17:09:41","guid":{"rendered":"https:\/\/idelostudio.com\/?post_type=elemenfolio&#038;p=90"},"modified":"2026-08-23T17:13:45","modified_gmt":"2026-08-23T17:13:45","slug":"hoomana","status":"publish","type":"elemenfolio","link":"https:\/\/idelostudio.com\/?elemenfolio=hoomana","title":{"rendered":"HO&rsquo;OMANA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90\" class=\"elementor elementor-90\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97df111 e-flex e-con-boxed e-con e-parent\" data-id=\"97df111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8652f3 elementor-widget elementor-widget-spacer\" data-id=\"c8652f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb95b19 e-flex e-con-boxed e-con e-parent\" data-id=\"4eb95b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cd36028 e-con-full e-flex e-con e-child\" data-id=\"2cd36028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9701fc elementor-widget elementor-widget-heading\" data-id=\"7c9701fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HO'MANA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b37b2cd elementor-widget elementor-widget-heading\" data-id=\"1b37b2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 visuelle pour un restaurant en Alsace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197abeb5 elementor-widget elementor-widget-text-editor\" data-id=\"197abeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ho\u2019omana est une marque d\u2019hygi\u00e8ne corporelle bio qui invite \u00e0 une parenth\u00e8se sensorielle, entre bien-\u00eatre, \u00e9vasion et plaisir. Chaque savon est pens\u00e9 comme un petit rituel : naturel, doux pour la peau comme pour l\u2019esprit. La marque prolonge cette exp\u00e9rience \u00e0 travers des playlists soigneusement choisies, pens\u00e9es pour accompagner ce moment et transformer une routine quotidienne en v\u00e9ritable pause pour soi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c017635 e-flex e-con-boxed e-con e-parent\" data-id=\"1c017635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23e6e2ac e-grid e-con-full e-con e-child\" data-id=\"23e6e2ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de4e7e2 elementor-widget elementor-widget-image\" data-id=\"7de4e7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-1024x1024.png\" class=\"attachment-large size-large wp-image-4032\" alt=\"\" srcset=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-1024x1024.png 1024w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-300x300.png 300w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-150x150.png 150w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-768x768.png 768w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-1536x1536.png 1536w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-500x500.png 500w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-800x800.png 800w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-1280x1280.png 1280w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1-1920x1920.png 1920w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-PACKAGING-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547678ad elementor-widget elementor-widget-text-editor\" data-id=\"547678ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">L\u2019objectif \u00e9tait de cr\u00e9er une identit\u00e9 visuelle et un packaging capables de traduire cette approche sensorielle, tout en affirmant le caract\u00e8re naturel, responsable et accessible de la marque. Il fallait trouver le juste \u00e9quilibre entre l\u2019univers du soin et une expression plus spontan\u00e9e, joyeuse et contemporaine.<\/p><p>L\u2019univers visuel se veut fun, color\u00e9 et solaire, en \u00e9cho aux diff\u00e9rentes senteurs et aux \u00e9motions qu\u2019elles \u00e9voquent. Chaque parfum poss\u00e8de ainsi son propre univers, tout en s\u2019inscrivant dans une identit\u00e9 commune et facilement reconnaissable. Le logo, pens\u00e9 comme un rep\u00e8re central, est accompagn\u00e9 d\u2019illustrations organiques inspir\u00e9es des ingr\u00e9dients naturels, des formes v\u00e9g\u00e9tales et de l\u2019univers sensoriel de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0f3cc0 elementor-widget elementor-widget-image\" data-id=\"4f0f3cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-1024x1024.png\" class=\"attachment-large size-large wp-image-4029\" alt=\"\" srcset=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-1024x1024.png 1024w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-300x300.png 300w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-150x150.png 150w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-768x768.png 768w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-1536x1536.png 1536w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-2048x2048.png 2048w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-500x500.png 500w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-800x800.png 800w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-1280x1280.png 1280w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/fff-1920x1921.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efc69a1 elementor-widget elementor-widget-text-editor\" data-id=\"1efc69a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Le packaging joue un r\u00f4le essentiel dans cette exp\u00e9rience. Pens\u00e9 dans une d\u00e9marche responsable, il associe papier recycl\u00e9, couleurs chaleureuses et illustrations g\u00e9n\u00e9reuses pour cr\u00e9er un \u00e9crin \u00e0 la fois naturel et ludique. Les diff\u00e9rents \u00e9l\u00e9ments graphiques permettent d\u2019identifier facilement les savons tout en donnant \u00e0 chaque senteur une personnalit\u00e9 propre.<\/p><p class=\"isSelectedEnd\">L\u2019identit\u00e9 cherche ainsi \u00e0 sortir des codes parfois tr\u00e8s sages et minimalistes du soin naturel pour proposer une approche plus vivante, spontan\u00e9e et d\u00e9sirable. Une esth\u00e9tique qui s\u2019adresse \u00e0 une client\u00e8le sensible au bien-\u00eatre et \u00e0 la composition des produits, mais qui recherche \u00e9galement du plaisir, de la couleur et une exp\u00e9rience de marque.<\/p><p class=\"isSelectedEnd\">L\u2019ensemble cr\u00e9e un univers coh\u00e9rent, frais et solaire, o\u00f9 le naturel ne rime pas avec aust\u00e9rit\u00e9 et o\u00f9 chaque d\u00e9tail participe \u00e0 raconter l\u2019exp\u00e9rience Ho\u2019omana.<\/p><p><strong>Transformer un geste du quotidien en v\u00e9ritable parenth\u00e8se sensorielle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b38996 e-flex e-con-boxed e-con e-parent\" data-id=\"5b38996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5378e53a elementor-widget elementor-widget-spacer\" data-id=\"5378e53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d6bf83 e-grid e-con-full e-con e-parent\" data-id=\"10d6bf83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0d43b7 elementor-widget elementor-widget-image\" data-id=\"5c0d43b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-1024x1024.png\" class=\"attachment-large size-large wp-image-4042\" alt=\"\" srcset=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-1024x1024.png 1024w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-300x300.png 300w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-150x150.png 150w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-768x768.png 768w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-1536x1536.png 1536w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-500x500.png 500w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-800x800.png 800w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1-1280x1280.png 1280w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/er-1.png 1601w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772579bc elementor-widget elementor-widget-image\" data-id=\"772579bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-1024x1024.png\" class=\"attachment-large size-large wp-image-4028\" alt=\"\" srcset=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-1024x1024.png 1024w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-300x300.png 300w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-150x150.png 150w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-768x768.png 768w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-1536x1536.png 1536w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-2048x2048.png 2048w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-500x500.png 500w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-800x800.png 800w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-1280x1280.png 1280w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/mockup-carte-de-visite1-1920x1920.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c236513 elementor-widget elementor-widget-image\" data-id=\"5c236513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-1024x1024.png\" class=\"attachment-large size-large wp-image-4043\" alt=\"\" srcset=\"https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-1024x1024.png 1024w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-300x300.png 300w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-150x150.png 150w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-768x768.png 768w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-1536x1536.png 1536w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-500x500.png 500w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-800x800.png 800w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1-1280x1280.png 1280w, https:\/\/idelostudio.com\/wp-content\/uploads\/2024\/01\/cd-1.png 1601w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d016d2e e-flex e-con-boxed e-con e-parent\" data-id=\"2d016d2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acd71a8 elementor-widget elementor-widget-spacer\" data-id=\"acd71a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fbbf517 e-flex e-con-boxed e-con e-parent\" data-id=\"7fbbf517\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e7e268f e-con-full e-flex e-con e-child\" data-id=\"7e7e268f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32b31c3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32b31c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAIRE DU QUOTIDIEN<br data-start=\"151\" data-end=\"154\" \/>UNE PARENTH\u00c8SE SENSORIELLE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbb26d4 elementor-widget elementor-widget-text-editor\" data-id=\"5fbb26d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une identit\u00e9 solaire et ludique pens\u00e9e pour transformer un simple savon en v\u00e9ritable exp\u00e9rience de bien-\u00eatre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764f846a e-con-full e-flex e-con e-child\" data-id=\"764f846a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d79aa83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d79aa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idelostudio.com\/?page_id=22\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je me lance !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1c713d e-flex e-con-boxed e-con e-parent\" data-id=\"c1c713d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d151c66 elementor-widget elementor-widget-spacer\" data-id=\"3d151c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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